The team behind the business builders.
OFF SCALE was founded by Zack Morris, a national time trial champion who built reset cc and spent five years running Team EF Coaching, scaling businesses from coaching and digital products to consumer goods and apps.
Co-founder Kendra Thomas is an award-winning designer and competitive runner with 15+ years of experience in strategy, brand development and complex projects, including at one of the world’s Big Four consulting firms. Together, they work directly with every client, supported by a specialist team of developers, automation experts and creatives.
OFF SCALE leverages a powerful digital stack to build scalable businesses that run like companies:
Vision.
(2016-
Vision
Value Statement
Adopted
Meet the team
Two founders. One team behind your engine.
Every client works directly with a founder, from the first chat to the monthly numbers. Behind us is a specialist team for development, automation and creative, brought in for what your plan needs.
FOUNDER · GROWTH AND SYSTEMS
Zack Morris
Founded reset cc and spent five years running Team EF Coaching. Leads offers, platforms and the numbers that prove they work.
Marketing
Sales strategy
Paid media
Photography
FOUNDER · STRATEGY AND DESIGN
Kendra Thomas
15+ years of experience in strategy, design, brand development and complex projects, including at one of the world’s Big Four consulting firms. Leads positioning, brand and how every build looks and runs.
Brand
Design
Strategy
Organisation
User experience
Strategy sessions
We work it out together
Brand and design
Plan to delivery, one team
Creative direction
Work with a founder
Every project starts with Let’s Chat: a one-hour consultation with one of our founders.
Our specialist team
Our team includes subject matter experts in
Brought in for exactly what your plan needs, and led by our founders from start to finish.
Strategy & Brand
Business strategy
Brand strategy and positioning
Brand identity design
Copywriting and messaging
Digital Infrastructure
UX and web design
Web development (Framer)
Course and membership platforms
CRM setup and integrations
Marketing & Growth
Content strategy and production
Email marketing and launches
Paid media
SEO
Photo and video production
Systems & Measurement
Automation and AI workflows
Data and KPI reporting
Project management and delivery
Real Systems. Real Results. We’ve launched platforms and service businesses for experts, creators, brands and organisations. Everything we build is designed to scale, with clear systems, not chaos.
Scalable systems for high-performing businesses, no fluff, just clarity and results.