CINCH had a solid coaching methodology but no scalable infrastructure. The website was outdated, there were no funnels or automation systems in place, and everything relied on the founder’s manual effort. Key challenges included: Rebuilding the brand’s digital presence and user experience from scratch. Creating automated lead funnels to generate consistent customer flow. Developing a product suite that didn’t rely entirely on 1-on-1 coaching. Translating the founder’s methodology into scalable digital content. Establishing a global presence without a large marketing budget
Zack was responsible for all strategic and operational development — including rebuilding the brand, designing a full content and funnel system, launching new product lines, and handling end-to-end marketing strategy to generate reliable recurring revenue.
In just 18 months, CINCH evolved from a small, founder-led coaching business into an internationally recognized brand with a high-converting digital ecosystem. With a new mobile app, online course platform, and repeatable marketing systems in place, the company went from unpredictable income to acquiring new customers daily.
Zack led the entire transformation — from brand strategy and product development to email flows, funnels, content production, and on-the-ground training camp execution. This project proved how a clear system, paired with high-value coaching, can turn passion into scale.
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(2016-25©)
