Most professional cyclists have spent their careers building world-class expertise, loyal followings, and powerful training systems — but few have turned that into a business. The online fitness market is booming, and athletes who act now can secure their position as leaders in the next wave of coaching. Whether you are retired or still racing, this is a multi-million dollar opportunity hiding in plain sight.
We modeled two scalable coaching revenue streams: 1. High-Touch Coaching: $500/month × 500 clients = $2.5M/year 2. Community-Based Coaching: $50/month × 5,000 clients = $2.5M/year
Professional teams don’t need to build a new audience to generate new revenue—they already have it. With the right product architecture, they can coach at scale, deepen engagement, and open a new, high-margin business vertical.
At OFF SCALE, we help forward-thinking teams turn elite expertise into scalable coaching businesses. This isn’t just a side project—it’s the next evolution of sports organizations reaching their global community in a meaningful (and profitable) way.
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